Why the launch of a new gaming platform, you might wonder? Well, Electronic Arts wants to offer its gamers the best possible experience and new EA App was designed based on feedbacks that reached the EA mailbox over time.
Manage your games and get offers on the new EA platformĮA app is bound to replace Origin in the future, but for now it works alongside it, at least until is exits the Beta development stage. The newest gaming platform of Electronic Arts is called EA app, an application dedicated to EA gamers, where they can manage their games and see the latest deals and promotions, read about the most recent titles and stay in touch with their friends and gaming partners. This could very well mark a step towards a better rep for Electronic Arts, which admittedly still doesn’t have the best reputation among consumers.Whether you enjoy gaming or not, there is no way you did not hear about FIFA and the Electronic Arts, one of the biggest game development companies in the world. This new ethos of EA’s seems to be better at least, especially considering their entire EA Play subscription service is coming to Xbox Game Pass at no additional cost. ”Īdditionally, the EA Desktop App will be going through a visual overhaul as well, which will “ create a more frictionless, fast, socially-oriented experience for our players, where it becomes the best place for them to connect with the people they want to play with in the games they want to play, ” and will also include a “ better patching experience. It really signals an ethos that is critically important to us and that we know that's important to our players.
”įorgive me then, after so long and many controversies surrounding the company later, what exactly is EA’s ethos again? “ It is this inflection about how EA stands for bringing your players together around the games they want to play on the platforms they want to play on. Senior Vice President of EA Mike Blank said that the rebranding is part of a new strategy that will put a new focus on Electronic Arts, which will hopefully create “ a common and consistent brand that is centered around EA and what EA stands for. Electronic Arts are apparently going through a rebranding phase, as not too long after they renamed Origin Access to EA Play (their very own game pass subscriptions service), EA is now finally changing the name - and design - of the Origin PC client to the EA Desktop App.
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